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In the digital age, creating viral submissions are the ultimate goal for marketers, content creators, and businesses alike. But what exactly makes content go viral, and how can you turn that viral success into revenue? This article explores the anatomy of how to create viral content, showcases some notable examples, while offering strategies for monetization. What Makes Content Go Viral? Understanding why content goes viral is crucial for anyone looking to harness its power. Viral submissions are typically seen as a several key elements: 1 Emotional Appeal: Content that elicits strong emotions-whether humor, awe, sadness, or anger-is more likely to be shared. People connect with content that resonates with an emotional level and feel compelled to talk about it using their networks. 2 Relatability: Content that reflects the audience's own experiences or opinions tends to be shared extensively. When people see something they can relate to, they're very likely to pass it on. 3 Unique and Novel: Fresh, innovative, or unexpected content grabs attention. Unique content stands out in the sea of mundane posts and captures the audience's curiosity. 4 Visual Impact: Eye-catching visuals, including videos, memes, and infographics, are more shareable than text alone. People are drawn to content that's visually appealing and simple to consume. 5 Timeliness: Content that taps into current trends, events, or viral challenges often performs better. Being timely could make your content relevant and increase its likelihood of being shared. Types of Viral Content To illustrate these principles, let’s look at some examples of viral content that captured the public’s imagination: 1 “Damn Daniel”: This 2016 viral video featured a higher school student named Daniel wearing white Vans sneakers. The clip, which was simple but hilarious, quickly amassed countless views. Its success lay in the humorous, relatable nature and how it can tap into the social networking zeitgeist. 2 Ice Bucket Challenge: The 2014 Ice Bucket Challenge was a global phenomenon where participants dumped ice-cold water over themselves to raise awareness for ALS. The challenge's mixture of novelty, emotional appeal (supporting a good cause), and viral participation led to widespread sharing and a significant rise in donations. 3 “Charlie Bit My Finger”: This 2007 video of the toddler named Charlie biting his brother’s finger became one of the most-watched videos online. Its universal appeal, humor, and also the adorable reactions of the children managed to get a classic example of viral content. 4 The Dress: In 2015, a picture of a dress went viral because of its ambiguous color. The debate over whether the dress was black and blue or white and gold sparked widespread discussion and was shared extensively across social networking platforms. How you can Monetize Viral Content Once you have created or encountered viral content, the next step is monetization. Here are several strategies to turn viral success into financial gain: 1 Advertising Revenue: Platforms like YouTube and TikTok offer monetization options through ad revenue. Once your content gains significant traction, you can generate money from ads shown in your videos. 2 Sponsored Content: Brands are wanting to capitalize on viral content. If your content gains enough attention, companies might approach you for sponsored posts or product placements. This can be a lucrative method to generate income while keeping your audience's engagement. 3 Merchandising: Viral content often results in a strong brand or meme. Take advantage of this by selling merchandise associated with the content, such as T-shirts, mugs, or other branded items. This method works well if the viral content includes a strong, recognizable element. 4 Affiliate Marketing: Make use of your viral happy to promote products or services through affiliate links. Whenever your audience clicks on these links and decides to buy something, you earn a commission. This can be particularly effective when the content aligns with services or products that your audience finds relevant. 5 Crowdfunding and Donations: Platforms like Patreon or Ko-fi allow creators to monetize their content through direct support using their audience. In case your viral content has built a strong, loyal following, you can leverage this to raise funds through donations or subscriptions. 6 Content Licensing: In case your viral content has broad appeal, consider licensing it to media outlets or any other content creators. Licensing deals can offer a steady income stream which help your content reach even wider audiences. 7 Paid Collaborations: Partner with other creators or brands for paid collaborations. This can include joint projects, promotional campaigns, or exclusive content that may be monetized through various channels. Creating viral submissions are both an art and a science. By comprehending the elements that contribute to viral success-emotional appeal, relatability, uniqueness, visual impact, and timeliness-you can increase your chances of producing content that resonates having a broad audience. Once you’ve achieved viral status, there are many ways to monetize your success, from advertising revenue and sponsored happy to merchandising and internet affiliate marketing. In a world where digital content can spread like wildfire, mastering the art of viral content and its monetization can open doors to new opportunities and revenue streams, making your viral moment both impactful and profitable.